Публікації

Beer Advertising

Advertising, in its simplest sense, is drawing attention to something. It always has an impact on the consumers as visuals are bright and colorful. In most of the cases, advertising of alcohol beverages significantly stands out among other advertisements. The plots of such visuals are unusual containing a lot of creativeness and humor. All of them are different in the way they portray drinking. As long as there are many companies that produce beer, the main purpose of beer advertising is to create a long-lasting impression on people. However, it is difficult to make beer advertisements socially responsible in essayslab reviews . The history of Miller Lite, a pale lager light beer, started in 1972. John Murphy, a president of Miller Brewing Company, purchased three brands from a bankrupt Meister Brau brewer including Meister Brau Lite beer. After a year of reformulating, the company produced a low-calorie brew and called it Lite Beer from Miller. The advertisement of Miller Lite was c